Amritsar, January 12

People took road safety pledge collectively during the Beating the Retreat ceremony at Attari-Wagah border on Sunday.

The NGO, Drive Smart Drive Safe, along with SIAM, CII and many other like-minded organisations, launched the campaign to create awareness among masses.

Crores of Indians travel on roads and 415 never come back home, everyday. There are many reasons of these deaths but one sure solution and improvement possibility is transforming public traffic sense, encouraging good road behaviour through a Citizen’s Movement.

Believing in "Sadak Suraksha Jeevan Raksha", these NGOs launched the campaign titled IndiaAgainstRoadCrash #IARC2020 during the 31st National Road Safety Week as announced by the Ministry of Road Transport and Highways.

Team of ClubD2S educated more than 50,000 citizens at Wagha border about need to bring urgency to arrest road deaths and putting it on national priority.

Rama Shankar Pandey, MD-Hella India Lighting Limited, said: “Travelling on Indian roads is extremely risky and there are many overlapping reasons for such alarming road crashes in the country, but one sure solution to change ourselves.

For masses, road crash is yet seen as an unfortunate act of God. This psychology needs to be changed.